Tips for Finding Quality SEO Content Writing Services
If you’re looking to outsource web content writing you want the best writers for the best price and you want them to know a little about SEO. When it comes to getting found online, SEO is the name of the game. Search engine optimization is both an art and a science, but it comes down to letting Google, Yahoo, Bing and others know that your site is a valuable resource for their users. This is why it’s such a valuable service. There are probably plenty of people out there who have amazing products to offer their market, but never get found because search engines don’t know they’re there. For those of you looking for SEO friendly content writing services, the following will show you how to find the best in the business to do this for you.
Portfolio, Portfolio, Portfolio
First and foremost, you need content writers with great portfolios. If they lack this, you have no way of knowing how good they are. The larger the portfolio, the better too. That’s because you don’t want to trust that they didn’t just get lucky once or twice. You want to see that, time and again, companies and individuals hired them to handle their SEO content needs.
Look for diversity here too. Unless someone has already done the exact kind of writing you want, it helps to see that a writer has been all over the place with their SEO content. This proves they know what they’re doing in terms of finding out about a customer’s unique needs and then having them met.
Some content writers have their own success to blame for not getting more business. They can only work so many hours a week and once they get really good, it can become impossible to scale up any further.
That’s a great problem to have, of course, but not for you, as someone who needs a writer. You don’t want to keep hearing that the writer you’re depending on can’t work for you until three more weeks. This is especially true when you’re trying to take advantage of a news story or recent trend that demands your attention.
Consider, too, that Google and other search engines love constant content. Quality still matters, but the more you up-to-date your site, the more search engines will know that you really care about your customers and are here to help them. You’re only going to be able to do this if your SEO writer is around when you call.
No writer is going to be worth your business if you can’t afford them. Think about your long-term strategy for content on your page when you consider their price, because that could change everything.
Again, if you want to keep producing quality content, you have to hire a writer who can do so often—usually, no less than once or twice a week. Now think about what that will cost you over the course of a month or two. Can your budget handle this?
At some point, you’ll want to revisit this subject by looking at your content ROI. If the content a writer creates is bringing in people who turn into customers, spending more on those words is probably worth it.
They Understand SEO
It’s important for you to know a thing or two about SEO before trying to hire a writer. Otherwise, they’ll probably have an easy time convincing you they’re good at it, whether they really are or not.
The tricky thing about SEO is that it’s constantly changing. Google is always switching up what they want to see from websites, making it important for your writer to keep abreast of these demands.
For instance keyword research and placement has totally changed from just 2 years ago. Stuffing a lot of keywords into an article is no longer a good practice. As a matter of fact, stuffing a lot of keywords into an article just to get recognized will do more hard then good to your business. Knowing how to find keywords for an article and where to place them should be right at the top of your list. You can read my Jaaxy keyword tool review here.
Ask your writer how they stay on the pulse of SEO. You should hope to hear about various blogs like those on HubSpot and Kissmetrics.
Not being knowledgeable about SEO isn’t just a strike against any potential writer. It’s something you need to guard against. Bad SEO tactics can do a lot more than leave you behind in search rankings; they can put you in the dog house with search engines and make you look bad in front of customers.
Their Site Was Easy to Find
If someone claims they understand SEO, one of the easiest ways to test this is by looking for their website. As we’ve covered, SEO is all about making it easy for search engines to find the right sites for their users. Therefore, if you had trouble finding a writer’s website, it’s probably a safe assumption that they don’t actually know what they’re doing. Obviously, this is not the type of person you want to pay for help making your website easy to find online.
You’re Getting Results
Above, we briefly mentioned ROI. This is important to calculate for any business expense and SEO content writing is one of them. You should have access to your website’s analytics, which means looking at how many visitors you’re getting per post. Another thing you can easily track is social media shares and similar statistics.
At the end of the day, content isn’t there to take up space on your website. If that was all there was to it, finding a writer would be pretty easy, to say the least.
Instead, you want proof that someone’s words are turning into traffic you can profit from, not content that’s getting skipped or going completely ignored.
Their Writing Is Original
Another thing you have to do after hiring a writer is check to ensure they’re creating 100% original content. Search engines won’t have a hard time realizing if they didn’t and your website will be the one that pays after they reach this conclusion.
Fortunately, sites like Copyscape make this extremely easy to do. Just plug in the writing in question and for only 10 cents, you’ll get your content cross-referenced against everything else online.
If you’d like to begin receiving content ASAP, I personally recommend Words You Want. This writing company has all the traits we mentioned above and then some, plus their reputation for creating SEO content is stellar.
Otherwise, take your time going through the above when looking for a writer so you’ll end up with one you can return to again and again.