How to Get Targeted Website Traffic
Lets face it, there is nothing better then targeted traffic. If you know anything at all about traffic that converts, then you know that targeted traffic converts much better then traffic you get from traffic exchanges or advertising to your Twitter followers. The best targeted traffic you can get will be organic traffic or traffic you pay for and if you’re paying for your traffic then you’ll want to know how to buy quality traffic. PPC (Paper Per Click) traffic wins hands down every time.
Pay Per Click Definition
Pay Per Click or PPC is nothing more then setting up an advertising campaign with one of the search engines or social sites that will show your ad to thousands of people and if someone clicks on it you have to pay for the click.
If you think about it, it’s really a simple and effective concept. Your ad can be showed to thousands of people and if no one clicks into it you don’t have to pay anything at all, but if one person out of those thousands sees something they are interested in and decides to click it and investigate then you get charged a small fee for it. That was the one you targeted by setting up your ad to grab their interest!
This kind of advertising allows you to set up your ads to target only the people that are interested in what you have to offer in any niche your in. Once you get good at this it can really be profitable, but it can also cost you a lot of money if you don’t know what you’re doing.
Where to Buy Cheap PPC Traffic
Buying PPC traffic can be dangerous without some experience and if you don’t know what you’re doing it could end up costing you money instead of making you money. Most all of the search engines offer PPC advertising because this is how they make their money. The more popular the search engine is the more you’re going to pay for your clicks.
For instance, if you were to set up a PPC campaign with Google Adwords you could easily pay as much as $10.00 per click for a popular keyword. This could eat up you budget really fast if you don’t know what you’re doing. With one of the less popular search engines like 7search that same keyword could cost as little as 0.09 per click and generate quality targeted traffic to your website.
PPC Traffic Formula
Pay Per Click Traffic is not the one and only answer to getting targeted traffic to your website, but it is a piece of the puzzle. If you’ve never used PPC as a method of generating traffic then I would recommend starting off very slowly with a low budget and scaling up from there. I would also recommend using one of the less popular search engines like 7Search and do some testing on setting up different campaigns before you run with the big boys.
The key to making money with any kind of paid traffic is to start off slow, then test and tweak your ads and keywords as you go. You never want to increase your budget unless you know your generating a positive cash flow. At some point you will begin to feel comfortable with the whole process and finding out what works for you. At that point you can begin to slowly add to your budget and generate more income.
PPC Advertising Sources
Below I have provided some Pay Per Click sources for you to try out. I just set up campaigns in LookSmart and 7search to do some testing myself. Out of those two I would definitely recommend 7search as the one to start with, It,s easy to set up and the CPC, CTR and bounce rates are all very good.
I’ve been using Google Adwords, Bing and Yahoo for well over ten years for brick and mortar businesses I’ve had, so of course when I got into affiliate marketing I started using them for my affiliate marketing campaigns too. They are definitely a lot more complicated to set up and run but if you’re feeling confident then I would say go for it.
- Google Adwords
- Bing / Yahoo Ads
There will always be new ways of getting targeted traffic to your website. Some of them will work better then others. PPC is a tried and tested way that works well if you take your time and learn how to navigate your way through it. What ever means of generating traffic you’re trying or using, your main focus should always be on building out your website by writing good content and providing good information and solutions for your readers.
Pay Per Click shouldn’t be considered until you have at least 30 or 40 articles posted on your website and you have begun getting some kind of organic traffic flow. Building a solid foundation for your business should be the first thing to focus on.
If you’re building an online business that hasn’t generated an income for you yet, or you’re just getting started and haven’t got a strong foundation in place yet, you might need some help. I’ve been in this business over eight years and I still rely on other people to provide me with the training and support I need to stay on tack.
No one can do this alone and gathering your information from the wrong place or from different places can be dangerous, get you in trouble and take forever. You can get all of the training and support you need in one place and it doesn’t cost a lot of money.
As a matter of fact Wealthy Affiliate gives out free life time starter memberships that come with 2 free business websites, free hosting for both websites and enough free training to build a strong foundation for any business.
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I hope you enjoyed the article and please feel free to add your 2 cents. Everyone has something to offer and you might just help the next one coming through.
To Your Success!